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Step 5 Tips for Creating Content

Probably the most common challenge any company has is content creation. Every department is looking for content and usually look to marketing to have it created and or updated. The sales teams want...

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Good Content is Still King!

So I didn’t write, post or tweet a blog post for over two months and I still have consistent visitors reading my blog every day. Why is that? Because there is something out there that is still relevant...

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Categorize community structure for improved site navigation

So, as my team continued our accelerated community 3.0 plans our next obstacle was how to categorize our community structure in order to align with our .com architecture and keep the navigation...

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The Social Journey of Community, Web and Why?

What is the “Social Journey” and why is it important to integrate community and web together? I realized that some of you may be asking that question why would I put my team and community through this...

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Community Members Buy 48% More!

A bold statement for sure if I wasn’t confident in the results and the exercise our team went through. Getting funding for social business initiatives is never easy and I learned this many years ago...

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